NFTs are Forged with IRL at PRJCT Melrose in Los Angelesby April 20, 2022
When you enter the PRJCT space on Melrose, you are immediately taken by the 16ft. mural painted by Chris Brown. But, the eye candy doesn’t stop there—the 20 ft. LED-wall lends itself to displaying digital collectibles and NFT art. Complete with 3-D projection mapping and a vintage arcade, the members-only virtual storefront specializes in unique and exclusive limited edition items. PRJCT’s prime Melrose location is a sophisticated art gallery meets retail concept catering to musicians, sneakerheads, fashionistas, and NFT projects. Past events include hosting minting parties and exclusive events for some of the culture’s biggest names like Ovo and Jhené Aiko. Owned by PRJCT Oracle, PRJCT Melrose is the first immersive experiential gallery to merge the metaverse with the physical world by selling NFTs forged with IRL fashion. Keep an eye on this venue in the coming months for exclusive events showcasing art, fashion, music, wellness, and Web3.